Southwest Airlines ends free bags in profitability push

Southwest fans, brace yourselves. That perk we all loved? It’s changing.

Remember Southwest’s “two bags fly free” deal? Yeah, that’s… mostly gone. Unless you’re part of their rewards program or flying Business Select, you’ll now pay to check your bags.

Southwest is trying to boost its bottom line. They want to make more money. Plain and simple.

Who Still Gets Free Bags?

Don’t panic just yet! Here’s the breakdown:

• Rapid Rewards A-List Preferred and Business Select folks: You’re good for two free checked bags.
• A-List members: One free bag for you.
• Rapid Rewards credit card holders: You also get one free bag.

Everyone else? Prepare to pay up.

Why the Change?

Southwest’s CEO, Bob Jordan, says it’s about meeting customer needs and attracting new flyers. And, of course, getting back to being super profitable.

He says they’ll still focus on their people and customer service. But… no more free bags for everyone.

More Changes Are Coming

This isn’t the only shakeup. Southwest is also introducing a basic economy fare. It’s non-refundable. Choose wisely.

And remember when Southwest was famous for open seating? Well, last year, they started assigning seats. It’s all part of the new Southwest.

What Does It All Mean?

Southwest says these changes are about rewarding loyal customers. They want to make their best customers even happier.

These changes kick in on May 28. Start planning your packing strategy now!