Snap CEO Reveals the Entrepreneurial X Factor for Success

Want to be an entrepreneur? Snap CEO Evan Spiegel has some advice. And it’s not what you might expect.

Forget fancy degrees or complicated business plans. Spiegel says it all boils down to one thing: creativity.

“Creativity is really the X factor,” Spiegel told Steven Bartlett on the “Diary of a CEO” podcast. Especially now, in the age of AI.

Born Creative?

Spiegel believes we’re all born with a creative spark.

“We’re all born creative,” he said. “It’s only over time I think that we stop practicing that ability or we become fearful of expressing ourselves. And I think that can be overcome. ”

How do you keep that spark alive?

Unleash Your Inner Artist

Spiegel suggests exploring art in any form. It could be drawing, painting, writing, or even just doodling.

He shared an example about his 14-year-old son, Flynn, who loves to draw. Even if Flynn doesn’t become a professional artist, Spiegel sees drawing as a valuable way for him to exercise his creative muscles.

It’s a way to “express what’s in his brain,” Spiegel explains. A way to visualize things others might not see.

More Than Just an App

Spiegel knows a thing or two about creativity. He co-founded Snapchat in 2011. He built it into a massive company.

Snapchat even changed its name to Snap to show they were expanding beyond just the app.

The Takeaway?

Don’t underestimate the power of creativity. It’s not just for artists or designers.

It’s the “X factor” that can help you succeed in any field. Embrace your inner artist. Let your imagination run wild.