MrBeast’s side hustle earns him more than YouTube videos

We all know MrBeast. The king of YouTube. The guy with millions of subscribers. But guess what? His biggest money-maker isn’t what you think.

Turns out, Jimmy Donaldson (that’s MrBeast’s real name) has a side hustle that’s crushing it. We’re talking serious cash.

Feastables: More Than Just Chocolate

It’s called Feastables. His chocolate brand. And last year? It raked in a whopping $251 million in sales. Over $20 million in profit. Crazy, right?

Here’s the kicker: Feastables actually made MORE money than his YouTube channel and even his Amazon Prime show, “Beast Games. ” For the first time ever. His media business made $246 million, but actually lost close to $80 million.

Why the Loss? “Beast Games” Gamble

That loss? Probably because of “Beast Games”. It became Amazon’s biggest unscripted show. But it cost MrBeast a fortune. He went way over the $100 million budget.

What’s So Special About Feastables?

What makes Feastables so popular?

• Simple ingredients.
• Ethical sourcing.
• Flavors like milk chocolate, peanut butter, and dark chocolate.

You can find them at Walmart, 7-Eleven, and Target. Not just in the US, but also in Canada, Mexico, and other countries.

Future Looks Sweet

MrBeast thinks Feastables will keep growing. He’s expecting even bigger sales than YouTube. Like $520 million big. With $288 million from YouTube, and $105 million from his other businesses, like Lunchly and Viewstats.

From YouTube Star to Chocolate Mogul

He launched Feastables in 2022. And it’s been growing ever since. Sales went from $33 million in 2022 to $96 million in 2023.

His company wants to raise more money. To expand into new areas. Like video games and wellness.

Last year, the company’s value jumped. From $1. 5 billion to around $5 billion. That’s after a big investment led by Alpha Wave.

Reinvesting Everything

MrBeast told CNBC he makes millions from YouTube ads and brand deals. But he reinvests it all. Believing that he’ll succeed.