Kim Kardashian’s potential rescue of a struggling iconic brand examined

What happens when your sales start to dip? Your stock price takes a tumble? If you’re Nike, you might just call Kim Kardashian.

Yep, you read that right. CNN is reporting that Nike is teaming up with Kim K to launch “NikeSkims. ” Think Nike, but with the comfort and style of her Skims shapewear line. A line that’s worth a cool $4 billion, by the way.

NikeSkims: What’s the Big Deal?

What’s the plan? According to Nike and Kardashian, NikeSkims is all about shaking up the fitness world. They want to create innovative activewear for all women. A global launch is planned for 2026. Details are still hush-hush, though.

Why This Matters for Nike

Here’s the thing. Nike’s trying to win back women customers. You know, the ones who might be shopping at Lululemon instead. Right now, Nike’s customer base is 60% men and 40% women.

But women buy more clothes. It’s a fact. Partnering with Kardashian? It could be a huge win for growth. Early signs look good. Nike shares jumped almost 3% after the announcement.

Could Kim K Be the Answer?

Is this a smart move by Nike? Only time will tell. But one thing’s for sure: Kim Kardashian knows how to build a brand. And Nike? They know how to make athletic gear. Maybe, just maybe, this is the perfect match.