Jack in the Box CEO? Fortnite Skills Are Your Secret Weapon

Think playing video games is a waste of time? Think again. Jack in the Box is turning screen time into… CEO time. Seriously.

The burger chain is partnering with Epic Games, the creators of Fortnite. The goal? To find a new CEO. Sort of.

How Does It Work? Fortnite, But With Burgers.

They’ve created “Jack’s CEO Minigames” inside Fortnite. You battle it out. You climb the corporate ladder.

The prize? Bragging rights. And nearly $2,000 in free food.

Imagine a Jack in the Box-themed world. Curly fries everywhere. Tiny tacos galore. Oh, and you’re battling other players, Fortnite-style.

• Twelve players enter.
• Seven random minigames await.
• You advance through the ranks. Intern. Manager. Director. VP.
• The ultimate goal? CEO.

After each round, you even get to chat with “Jack” and vote on the next game.

Freebies? Yes, Please.

Jack in the Box wants you to play. They’re offering free stuff through their Jack App.

Get a special “Jack head” for your character when you buy a Munchie Meal.

The big prize? Free Jack in the Box for a whole year. We’re talking a $1,825 gift card.

Want to Win? Here’s the Playbook:

• Download the Jack App. Become a Jack Pack member.
• Become CEO in the minigames.
• Screenshot your victory.
• Share it on X with #FreeJack.

Free food for a year? Not bad for a little gaming, right?

Why This Matters

Jack in the Box is trying something different. They’re reaching Gen Z where they are: in the gaming world.

With 2,200 restaurants across 22 states, they’re hoping to connect with a new generation of customers. And who knows? Maybe the next real CEO is out there, honing their skills in Fortnite.