Get Heard: Reach a Billion Podcast Viewers Beyond Apple and Spotify

By February 28, 2025
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    Think your podcast is stuck in a rut? Feeling like you’re shouting into the void on Apple and Spotify? There’s a massive audience you might be missing.

    Ready for a surprise? It’s YouTube.

    YouTube: The Accidental Podcast Giant

    Yep, you read that right. Bloomberg says over a billion people tune into podcasts on YouTube every month .That makes it the biggest podcast platform in the U .S ., according to Edison Research .

    Even YouTube was surprised! Tim Katz, VP at YouTube, admitted they didn’t plan this. Podcasters just started showing up, and people followed.

    YouTube accidentally built the perfect podcast party, and everyone’s invited.

    Why YouTube Works for Podcasts

    What’s the magic?

    Katz says podcasters came to YouTube on their own. YouTube noticed people were watching, and decided to “pour some gas on it. ”

    Creators can tag their stuff as podcasts. This helps YouTube show your podcast to the right people. They’re even looking at ways for podcasters to make more money.

    400 Million Hours. .. Every Month!

    According to YouTube, viewers spent over 400 million hours watching podcasts every month in 2024. That’s a whole lot of listening (and watching! ).

    Time to Show Your Face

    Got a podcast? Stop hiding behind that mic. Turn on the camera!

    YouTube’s podcast audience is huge and hungry for more. Don’t miss out on your chance to reach them.

    Further Reading

    Elias Vance
    Elias VanceStaff writer

    Elias stands out for his unique ability to translate tax policies into competitive advantages for businesses. Through his articles, he sheds light on how organizations can navigate complex tax issues to optimize costs and fuel growth.