Fly the White Lotus: Four Seasons Jet Tour Costs $200K

Unlock a fresh perspective on business, where insightful strategy meets an unexpected spark of genius
Table of Contents
Love “The White Lotus? ” I do, too. The drama, the scenery… it’s all so addictive. But here’s the thing: did you know that the Four Seasons took a chance by letting the show film at their Maui location back in 2020? It paid off big time.
Originally, the show’s producers looked at other hotels. But the Four Seasons was the one to say “yes. ” A gamble that changed everything.
From TV to Reality: The Four Seasons Experience
Four Seasons is going all-in. They’re launching something called “World of Wellness 2026. ” Think of it as the ultimate “White Lotus” experience, minus (hopefully) the murder.
What is it? A 20-day private jet tour. Imagine hopping around to eight amazing destinations, including the Four Seasons properties featured in the show. Maui (Season 1). Taormina, Italy (Season 2). And Koh Samui, Thailand (Season 3). Sounds incredible, right?
The Price of Paradise
Here’s the catch. This kind of luxury doesn’t come cheap. The tour, running from May 7 to May 26, 2026, starts at a cool $188,000. Yes, you read that right.
Why It Works: The “White Lotus” Effect
Think about it: We’re all glued to the screen, trying to figure out who’s going to meet their end. The show’s intrigue keeps us watching, and it’s also been a huge win for the Four Seasons. Searches for their properties have skyrocketed.
I know, I know. You might think a high-end brand wouldn’t want to be associated with fictional murders. But experts agree, the opposite has happened. It’s a marketing masterstroke. As Eric Resnick, chief executive of KSL Capital Partners said, “Kudos to Four Seasons as this has been very successful. ”
Catch “The White Lotus”
“The White Lotus” airs on HBO and streams on Max on Sundays. And guess what? It’s already been renewed for Season 4. No word yet on where they’ll be filming. But you can bet I’ll be watching!