Duolingo Replaces Contractors with AI: What it Means for the Future

Big news from the language-learning app, Duolingo. They’re making a major shift. What is it? They’re putting AI first.

This means changes. Big changes. Especially for some of their contract workers.

What’s the “AI-First” Strategy?

Here’s the deal: Duolingo wants AI to handle tasks previously done by contractors. Translation work, for example. They’ve already started. Last year, they cut 10% of their contractors. All in favor of AI.

But it doesn’t stop there. They’ll reward employees who use AI. It’ll even factor into hiring decisions.

Why the Sudden Change?

Duolingo’s CEO, Luis von Ahn, explained it in a company memo. He compared it to their big bet on mobile apps back in 2012. Remember when apps were just add-ons to websites? Duolingo went all-in on mobile. It paid off big time. iPhone App of the Year. Millions of downloads.

They see AI as the next big thing.

Not Just Replacing People?

Von Ahn insists it’s not about replacing workers. It’s about letting them focus on creative stuff. Problem-solving. Less repetitive work.

To help, Duolingo promises training, mentorship, and AI tools for its full-time staff. Think of it as an upgrade.

Duolingo’s Already Using AI

They’re using AI to create content. And power new features. Like “Video Call. ” This lets you practice speaking with an AI character. Pretty cool, right?

Duolingo Isn’t Alone

Shopify is doing something similar. Their CEO told employees to maximize AI use. Before asking for more resources. Or more people.

The Bigger Picture

Duolingo’s worth over $17 billion. They’re a major player. Their move to AI-first could signal a bigger trend. What does it mean for the future of work? That’s the big question.