Defense Startup’s Bold Warning: Why You Shouldn’t Work Here

Picture this: A defense tech company, Anduril Industries, is making waves. Big waves. They just landed a huge contract – we’re talking billions – to build some seriously high-tech goggles for the U. S. Army.

And that’s not all. They’ve snagged other deals too. Serious cash.

They need people. Smart people. Talented people. But here’s where it gets interesting.

The “Don’t” Campaign

Anduril, the brainchild of Palmer Luckey (remember Oculus VR? ), is on a mission. A recruitment mission. But not your typical one.

They’re targeting cities buzzing with young tech minds – Boston, Atlanta, Seattle. And their message? A big, bold, in-your-face “Don’t. ”

Yep, you read that right. Their ads scream “Work at Anduril. com,” but with a spray-painted “Don’t” slapped right on top. Think edgy street art.

The ads are everywhere. Subways. Buses. You name it. It’s like they’re daring you to apply.

Is It a Hack? Nope, It’s Intentional

One Australian news site even thought they’d been hacked! Seriously. They called the campaign “kooky. ”

But here’s the thing: it’s deliberate. Anduril wants to stand out.

“Not For Everyone”

Anduril’s VP of Marketing, Jeff Miller, put it perfectly: “Anduril is not for everyone. That’s the point. ”

They’re not looking for just anyone. They want people who are driven, passionate, and maybe a little bit rebellious.

Is It Working?

Is this crazy campaign actually working? Seems like it. People are talking. Buzz is building. And Anduril? They have a ton of open positions.

Want to see if you have what it takes? They have hundreds of open positions listed on their website.