We are constantly being bombarded with slogans that tell us “Never Quit”, “Quitters Never Win” and “Never Give Up”. But, the truth is REAL WINNERS KNOW WHEN TO QUIT!

It’s not about quitting your dream which means quitting yourself. Rather, its about knowing WHAT to quit and when to quit it. I recall my very first experience with “quitting” which sent me into a tail spin! I was the brand of person that did not know the meaning of quit and would tenaciously pursue my goal to the bitter end. Until I realized I was harming myself and my chances of successfully attaining my dream. I, literally, was shocked to realize that there indeed is a winning aspect to knowing what to quit.

It happened to me at the point in my life I knew I wanted to start a new business that would fulfill the creative person inside me longing to be unleashed. However, I wasn’t clear on what the creative vehicle would be. I loved so many creative outlets: photography, playing guitar, writing, cooking, sports and drawing. I had angst over which direction to go in because I knew once I dove in…I’d take it all the way and never quit it. I dove right into my 1st venture and half way through I knew it wasn’t the right fit for me…I liked it; but there was just that feeling that something was missing and wasn’t working. Can you relate?

Most of us can relate to the “something is just missing and it isn’t working out as I thought it would” feeling. Whether it be in a personal relationship, business venture, invention, product launch or financial investment. The key here is not to give up on attaining your dream of having that successful marriage, financial investment, business venture or invention; but knowing when the current path to it just isn’t working. That’s when it’s time to quit what you’re currently doing and “redirect” your energies to go down a new pathway to attaining our dream.

Here are the Top Five Signs It’s time to quit WHAT you are doing (not your dream):

1. Taking actions not consistent with your core values just to keep things going
2. Consistently feel unfulfilled and dispassionate
3. When you’ve put your financial, spiritual, emotional or physical health in jeopardy
4. You’re doing all the giving and nothing is being returned having given it all you got
5. Your ego and pride is preventing you from letting go because you don’t want to be perceived as a “failure”

Most of the worlds greatest inventors who have positively changed the course of history and permanently improved the quality of our lives knew when what they were working on to attain their vision wasn’t going to work out and had the humility, passion, strength of character and courage to not give up on their dream, but to steer themselves in a new direction to achieve success.

Never give up on your dream! But, do know when it’s time to head in a new direction to attain it. It’s not quitting. It’s how you become a winner and a success.

In closing, my shocking confession: I launched a new business, successfully raised all the capital I needed, achieved explosive growth in the 1st year of business and garnered elite partners… then BAM, I realized it just wasn’t what I was meant to be doing! Urggghhhh, now what? It just wasn’t fulfilling my dream of teaching others how to achieve success. If I quit, I risked looking like a failure and having that company on my record as a “unsuccessful” venture. I refused to quit….. My health and well-being began to suffer…I was eating poorly, sleeping very little and gained weight and was barely working out. I got real cranky and had lost my joy! I knew it was time to move on because I was “losing”– myself–and that is the ultimate loss and failure. I reclaimed myself, found my joy and in the process learned a very valuable lesson.