Chili’s new burger challenges McDonald’s with a familiar fast food taste

Sound familiar? It should. Think McDonald’s Quarter Pounder. Similar name. Similar toppings.

We’re talking American cheese, pickles, ketchup, and diced onions. The classics.

But Here’s the Twist. ..

Chili’s isn’t just copying the Golden Arches. They’re upping the ante. The Big QP boasts 85% more beef than its inspiration.

Eighty-five percent! That’s a whole lotta burger.

According to Chili’s, that makes it a “more value-packed” option. A shot fired? Definitely sounds like it.

Chili’s chief marketing officer, George Felix, says their 3 For Me menu, starting at $10. 99, already offered the best value. And now? Even better.

What’s the Deal?

The Big QP comes as part of Chili’s 3 For Me deal. Think bottomless chips and salsa. Plus fries. And unlimited fountain drinks.

Chili’s claims it’s a cheaper experience than a comparable meal at McDonald’s. Bold words.

Been There, Done That?

This isn’t the first time Chili’s has taken a swing at McDonald’s. Remember the Big Smasher in 2024?

A Big Mac-esque burger with an ad campaign that basically told tiny drive-thru burgers to hit the road.

And guess what? It worked. Same-store sales jumped 15%. Smart move.

Chili’s Marketing Game is Strong

They’re not just about burgers. They’re about creating a buzz. Remember the “Scranton Branch” they opened?

A nod to that famous “The Office” episode. “I feel God in this Chili’s tonight! ”

Chili’s CMO said they’d seen their brand come to life on screen, tied to Scranton even without a location there. They fixed that.

The takeaway? Chili’s isn’t afraid to have some fun. And they’re not afraid to challenge the big guys. McDonald’s, are you paying attention?