There is one major overriding principle for achieving success in any, all areas of one’s life. It isn’t a “secret” and it can’t be bought. In fact, it’s free, requires no education, isn’t complicated, has zero learning curve, can immediately be utilized to achieve rapid success and has only one barrier to entry which is 100% within your own control to eliminate. And, yet, as a success coach and a veteran serial entrepreneur, I witness many who chose not to use this not-so-secret-weapon.

Now, when I tell you what it is, you’re gonna say “that’s sooo nothing new and sooo obvious”. But, I can assure you, from one who has had the privilege to work with people and companies from Wall Street to Main Street, it is a far under-utilized asset. An asset, no less, that virtually everyone possesses. It’s called the Ask Asset.  Yes, that’s it, plain and simple. ASK for what you want and need.

“By asking for the impossible we obtain the possible.” Proverb

The only barrier to entry keeping you from attaining whatever it is that you want, is your decision not to ask for it. If it is that simple, then why do so many fail to use the asset they inherently possess?  Not to get too deep into the psychology of it, but the core reason is that they are in a struggle to uphold a specific image of themselves. A healthy ego is a humble ego. It’s one that’s able to give others props for their success, realistic with themselves about what they do and don’t have, and able to go after what they want despite any fear of rejection or how they are going to be perceived by others.  Reminding yourself that asking for what you want reveals strength and courage rather than weakness will help catalyze your efforts to kick ask.

Here are the Six Steps to Kick Start Your Way to Kicking Ask for Success:

Step 1: Admit to yourself exactly what you want and need.

Step 2: Make a list of people who can provide it.

Step 3: Prioritize the list starting with the person you’re most comfortable reaching out to.

Step 4: Identify what you will give in return for the ask.

Step 5: Start asking 1 person per day minimum until you achieve results.

Step 6: Remain flexible and open. What you may think you want and need when you start out may evolve into receiving something far more valuable than you could have ever imagined.

I can guarantee you, if you are reasonable and rational in your “ask”, and offer something of value in exchange, you will not only achieve success for yourself, but will be delivering win-win outcomes for all parties involved.

In Closing My Shocking Confession: I was up against a hard wall. I urgently needed a large infusion of cash or suffer dire consequences. I only had 7 days to turn the impossible into the possible. My false pride was hitting me in the face. What would they think when I picked up the phone and asked for the money I needed especially within that impossible time frame? I had to let go, get out of my own way and get into action PRONTO. I hit the phones and started calling everyone on my list who I knew had what I needed while knowing I had something in exchange that would benefit them. The outcome was nothing short of miraculous. The 1st person I called offered close to what I needed. The 2nd person I called, said “Hey, I know what you’re going through. We’ve all been there one time or another. Let’s make this happen right now.”  They gave me the exact amount of cash I needed in exchange for something I no longer needed which they in turn valued. The money was wired into my account in under 72 hours. I got out of my own way, made the ask and everyone came out ahead.