Everyone wants to achieve unending success. Entrepreneurs and solopreneurs work endlessly to keep their pipelines filled with new clients, customers, new marketing strategies and new opportunities. And, while all this activity is good for building your success, it can cause you to burn up and out, unless you do this one very important thing….
Make taking care of your existing customers top priority. If you don’t, your competitors certainly will, and you will lose your biggest asset (your loyal customer base) and your opportunity for unending success.
I’m an extremely loyal person in all my affairs, including business. I seek to make and keep long-lasting relationships. If I’m your client, you’ll have me forever unless you royally f-up. And, unfortunately, I encounter this far too frequently. It’s truly an inconvenient truth. Worse than delivering this truth is the inconvenience of the time, energy, and money that it costs us loyal customers when our trusted contractors drop the ball. But, out of the wreckage of a company who can’t or won’t make servicing and valuing their customers a top priority, is the foregone conclusion that the customer will always find someone to replace the company that drops the ball.
Unending success is a simple math equation. A company that can’t keep a customer happy, will burn up and out no matter how many customers they add. And, the company who can, achieves sustainable success.
The Top 5 Non-Negotiables to Ensure Your Never-Ending Success:
- See Your Clients as Cash in Your Bank Account:
Realize that every time you drop the ball on going the extra mile to service their needs or to make sure they’re satisfied and happy will automatically withdraw cash from your account until it’s eventually wiped out. But, if you go the extra mile, the balance keeps getting higher.
- Consistently and Continuously Ask Yourself “How Can I Serve My Clients Better:
This includes how you can make it easier for customers to continue to do business with you. If your competitors are making it easier than you are, you’re going to lose market share.
- Always Maintain Good Relations:
Even when and if you lose a client, it’s important not to end on a bad note. Keep the door open.
- Don’t Make Doing Business Difficult:
Do what you say you’re going to do and deliver it in the time frame you promise. And, make communications easy and effortless.
- Go the Extra Mile:
Show your clients that you value them by never taking them for granted. A simple personalized token of appreciation always returns 10x above what it may cost in time or money. Send a simple handwritten note or gift or make a check-in phone call. Routinely ask your customers if there is anything that you can do to make things easier or better for them.
The true art of doing business is found in the art of taking care of your customers.
Commit yourself to being a brilliant artist who can show a wide array of brilliant colors that wow your patrons. If you do, you’ll be amazed how much more success you will attain and sustain.
In Conclusion My Shocking Confession: I admit, I got real bitchy y’all! I wanted to do a big-time upgrade to one of my operating systems in one of my buildings. I had been using the same company for over a decade. So, naturally, I called them and gave them the “come get me” speech. Told them I wanted it asap. Well, after a decade of being a paying customer with virtually not a single complaint or issue on my account, began the series of dropping the ball. The events went like this: It took them forever to send account rep; he came and stayed forever to “run out the clock” at work; he lost his notes; gave me a price that later the manager confirmed, then the manager changed his mind and added 25% more; account rep while visiting cut off existing service and didn’t realize it; company’s system didn’t detect it; continued to charge me for service which non-operation left my building exposed to harm. And, lastly, when I had no recourse but to reach out to their competitor to get new service, former co. made it ridiculously difficult and burdensome to close my account and insisted that I pay for the period of non-service! Bridge burned… never going back. I love my new company 😊
Almost every person on the planet wants to be rich. However, not everyone is willing to put in the necessary work to get and stay rich.
Even if you win the biggest lottery in recorded history, you’ll have to learn new ways of being and doing to effectively manage, sustain and grow your wealth. Without growing your knowledge and changing certain habits, you simply will not be fit for wealth.
What I’m about to tell you isn’t mere conjecture. It is not only something that I’ve personally learned and lived the hard way but have borne direct witness to this truth as a veteran entrepreneur and success coach who has worked with people across the globe from all walks of life. From execs on wall street, to a gang leader to those behind bars, it is a hard-proven fact that if you don’t know yourself and continue to grow yourself, you won’t be fit to achieve wealth or well-being.
I’m going to share with you the #1 growth hack for becoming fit to be rich. And, when I say #1, I mean it is the TOP PRIORITY. Many will tell you otherwise. They’ll tell you to go to your CPA, a wealth manager or learn how to invest in the stock market or other commodities. But, if you do not do this first and foremost, you’ll be putting the proverbial cart before the horse. You’re the horse, and you need to be a thoroughbred who is well trained to be strong enough to pull the cart full of wealth behind you.
The #1 Wealth Building Growth Hack is to regularly and routinely take a fearless character assessment of yourself. This means putting pen to paper (old school) and rigorously being honest with yourself in admitting your character deficits. This is a practice that one can’t afford not to adopt. For every unknown character deficit or flaw that you would prefer to continue to be in denial about, will become a deficit on your financial balance sheet.
It’s a hard truth that great wealth takes great strength and that strength comes from within not from outside of oneself.
Here Are the Top Seven Questions to Answer When Doing Your Assessment:
1. What is my biggest character strength?
2. What is my biggest character weakness?
3. What can I do to expand on my biggest strength?
4. What can I do to convert my biggest weakness into a strength?
5. A character trait I’m exhibiting lately that I don’t like, and I’d like to change is_________.
6. 1 truth about myself that I’d rather not admit and am resistant to change right now is______.
7. The 1 criticism I’ve heard multiple times from others about my behavior is ___________.
This is an exercise in self-love not self-loathing. Increased wealth and well-being comes from self-actualizing the highest vision of our most evolved selves. And, it is the way of the peaceful, loving, compassionate, giving wealth warrior.
In Closing My Shocking Confession:
I couldn’t believe all the stress and problems I was having with people! Seemed like everything I was doing was turning into a big endless stream of problems. I was worn out from dealing with people who were wasting my valuable time, energy and money. Why, oh why was this always happening to me?! I had to take a time out to journal out my frustrations! I got my trusty journal out and began to write a stream of woes me words that filled up many pages. Then, something mysterious happened. I felt compelled to go back and read what I wrote and that’s when it happened…I experienced a big aha moment. I saw a pattern emerge from the stories contained in the pages. And, it gave me pause and I had to ask myself: “Linda, what’s your part in all of this?”. The glaring truth emerged. I was impatient and expected things to be difficult. There it was. There I was. Getting in my own way and causing myself and others unnecessary strife. The truth has set me free.
The word “boundary” has a negative connotation these days. And yet, it is a key concept that defines how to achieve successful relationships of every kind. Every person has limits. Each person’s limits are different based upon many factors. There is no one-size fits all personal or professional boundary. This is what can make relationships risky.
Entering into any type of relationship, agreement, partnership or contract requires a lot of due diligence and even when due diligence has been performed at the highest levels, there is always inherent risk present. You just don’t know what the other person is capable of doing when faced with challenges that might arise during the engagement. Even in the absence of challenges, the other party may fail to perform.
I’ve been an entrepreneur all my adult life and have conducted business all over the world with small, mid-sized, fortune 500 companies and solopreneurs. The risk is all the same, but the damages that can occur as a result of not knowing, setting and honoring your own boundaries can vary from minor to catastrophic. The bigger the fish, the greater the potential loss. But, regardless of the size of the fish, the sheer waste of time and energy expended to correct the breach is a drain financially, mentally, emotionally and physically.
The difference between successful people and really successful people is that really successful people say ‘no’ to almost everything. ~Warren Buffett
Here’s How to Know, Set and Honor Your Boundaries to Maximize Your Success and Minimize Your Losses:
1. Know Yourself and Your Values. What behaviors are unacceptable to you? What’s you rule about 2nd chances? Do you allow 1 strike, 2 strikes, or none? What’s your #1 core value that if someone can’t abide, you walk away?
2. Don’t Violate Your Own Values. If you can’t honor your core values than you can expect nobody else will and it is the surest way to fail.
3. Walk Your Talk. If your behavior isn’t consistent with your promises or in general is inconsistent, the weakness will be noted and capitalized upon.
4. Clearly Communicate Your Requirements and Expectations. Take the time and make the effort to clearly set forth your requirements. This is an area where I see many companies and solopreneurs fail which causes them loss and hardship which could have been avoided.
5. Don’t Bluff. Say what you mean and mean what you say. If you set a clear boundary with a promise to seek remedy, then follow through. Making false threats only escalates the problem, is a character trait of a poor leader and set’s you up for potentially even greater losses.
6. Fearlessly Set Your Boundaries. Learn to say no. Don’t let fear make your decisions for you. If you’ve been wronged, harmed or damaged by wrongful behavior of another party, then step out of fear and into action. Nonaction or delaying action can cause you to suffer far greater consequences than standing up for yourself early on.
In Closing My Shocking Confession: A CFO of a major national bank had just committed perjury against me in a take-over attempt to seize everything I owned! WTF!?? Even my well-seasoned attorneys couldn’t believe it. My very expensive team of attorneys immediately told me I’d get crushed and lose everything if I tried to go up against the giant with the truth. They told me to cut my losses and payout the huge amount of money and hand over the assets that they were demanding. I was exhausted after months and months of court proceedings. I was about to throw in the towel, when I thought about how my letting this guy get away with this was going to give him the confidence to keep doing this to others. I had to take the risk and honor my core values which included honesty and having a social conscience. Exhausted, I dug deep, sorted through mountains of data and correspondence and found the one bit of evidence that confirmed his fraud. Fearlessly, I reported the individual to the appropriate authorities and sent the evidence along with a letter to the founder of the bank (against all attorney advice). He immediately fired the CFO and dropped the claim. I later received a thank you letter from an executive within the bank stating that both the employees and customers had endured years of abuse from this man.