Business is always changing and evolving. While that brings many challenges it also creates opportunities for sales success.

Salespeople need to stay on the cutting edge and keep their knowledge of best practices and strategies current.

I was asked, along with other members of the Forbes Coaches Council, for advice on staying relevant and finding success in sales. Our tips for sales success are wide-ranging, from the use of technology to managing relationships. You can read the full article at Forbes.com.

Among the important topics discussed:

  • Relationships, including understanding human behavior, focusing on relationships and developing trust
  • Communication, including how to make it more personal, how to practice active listening and tailor your approach
  • Technology, and how we use it in the sales process
  • Creating value, including knowing what your customer wants and needs

You’ll find valuable advice on these topics for both new and experienced entrepreneurs to become and stay relevant in a changing landscape.

For more advice on sales success, read Embracing Your Inner Salesperson